A blog is pieces of information or a discussion site that is being published on the internet. It consists of the discrete entries that are displayed typically in a reverse chronological order. Until 2009, blogs are usually the work of a single individual that is occasionally on the small group and usually covered on a single subject. More recently, the Multi-Author Blogs or the MABs was developed with post that are written by a large numbers of authors/writers and edited professionally. MABs from the newspapers and other media outlets, advocacy group, think tank, universities and similar institutions will account to the blog traffic’s increasing quantity.
The rise of Twitter and other microblogging systems are helping in the integration of MABs and single author blogs into the societal newstreams. Blog may be used as a verb which means maintaining or adding content to a blog. The growth and emergence of the blogs in the late 1990s have coincided with the advent of the web publishing tool, facilitating the content posting by the non-technical users. Most of them are interactive which allows the visitors to leave comments and even to message each other through GUI widgets on the blogs. This is also the interactivity which distinguishes them from the other static sites.
With this sense, blogging may be seen to be a type of social networking service. The bloggers are not only producing the content that they will post on their blogs but they are also building social relations with their readers and their co-bloggers. However, there are blogs that have high-readerships wherein they do not allow comments. Many blogs are providing commentary on a specific subject; others are functioning as more personal online diaries. There are also others that function more as a brand advertising online of a specific individual or company. A typical blog is combining images, text, and links into the other blogs, web pages and others of the media in relation to the topic. The capability of the readers to leave comments in a format that is interactive is a significant contribution to the popularity of various blogs.
Most of the blogs are mainly textual, even though some are focusing on photographs, art, videos, audio and music. Microblogging is another kind of blogging that features very short posts. In education, blogs may be used as instructional resources. These blogs are being referred to as edublogs. In February 2011, there are about 156 million of the public blogs that exists. By February 2014, there has been over 172 million Tumblr and 75.8 million in WordPress blogs existed all throughout the world. According to the critics and some other bloggers, Blogger is the most famous blogging service that is used these days. However, Blogger is not offering public statistics.
- Political Popularity
An early milestone in the rise of the significance of blogs came in 2002 when many of the bloggers focused on the comments by Trent Lott, the US Senate Majority Leader. At a party to honor US Senator Strom Thurmond, Senator Lott praised Senator Thurmond when he suggests that the US will be much better if they had Thurmond to be elected as president. Lott’s critics have seen these comments being a tacit approval of the racial segregation, a policy that has been advocated by the presidential campaign or Thurmond in 1948. This view has been reinforced by the documents and has recorded interviews dug up by the bloggers.
Even though the comments of Lott has been made at a public event that the media attended, no primary organizations reported on the controversial comments until after the blogs have broken the story. Blogging can help you create a political crisis forcing Lott to step down as the majority leader. The impacts of the stories are giving better credibility to the blogs as a medium of the dissemination of the news. Even though it is usually seen as partisan gossips, there are times that bloggers lead the way to bring key information to the public light with the mainstream media that has followed their lead. On the other hand, more often, news blogs have the tendency of reacting to the material that is already published by the mainstream media. Meanwhile, the increasing numbers of blogging experts made a source of an in-depth analysis.
- Mainstream Popularity
By 2004, the role of blogs has become increasingly the mainstream as news service, political consultants and the candidates started to use them as tools opinion and outreach forming. Blogging was established by political candidates and politicians in order to express opinions about the war and other issues and the role of the cemented blogs to be a news source. Even the politicians who are not campaigning actively started blogging to bond with the constituents.
The impact of blogging on the mainstream has been acknowledged as well by the government. In 2009, the American journalism industry’s presence has been declined to the point that some of the newspaper corporations have filed for bankruptcy, which results to less direct competition between the newspapers around the same circulation area. The discussion emerged when the newspaper industry will profit from having a stimulus package by the federal government. Barack Obama, the US president, acknowledged the blogging’s emerging influence on the society.
Types of Blogs
There are different types of blogs which differs not just on the kind of content but also in the way the content is written or being delivered.
- Personal Blog: Personal blog is a commentary or ongoing diary written by an individual
- Group Blogs or Collaborative Blogs: This is types of weblog wherein the posts are published and written by more than 1 writer or author.
- Microblogging: Microblogging is the process to post small pieces of digital content that could include links, pictures, short videos, text or some other media on the internet.
- Organizational and Corporate Blogs: A blog may be private as in most cases; it could be for business purposes.
- By Genre: Some blogs are focusing on a specific subject like political blogs, travel blogs, health blogs, house blogs, gardening blogs, fashion blogs, and so much more.
There are some other types of blogs divided by categories like the blogs by device, by media type and the reverse blog.